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Wednesday, April 8, 2009

Wow! I Had Someone Call ME Yesterday Wanting to Join Me in My Pre-Paid Legal Business

It's an awesome feeling 1949 Bowman baseball cards have this happen. I used to chase down prospects, now I'm having people chase me.

For the past 7 months I have been building relationships online with people all over the world. I used to push and push my Pre-Paid Legal business down people's throats without selling myself as a leader first. Needless to say after a year and a half I had NO duplication in my downline and NO profit. It was after a year and a half of marketing the way I was trained that I knew something had to change.

I began researching the Internet for answers. Learning how to attract people to me who wanted to join ME in Pre-Paid legal was always my ultimate goal.

When I first started marketing online I was limited on cash and I knew nothing about setting up websites, pay per click, articles, etc. To overcome my lack of knowledge I tapped into the knowledge of some of the top Internet Network Marketer trainers. I started 1981 Fleer baseball cards and began testing and implementing marketing strategies. I guess the only difference between me and someone else was that I STARTED. I did not let INFORMATION OVERLOAD be an excuse to not do anything.

The first thing I created was a blog. I learned that blogging was a FREE way to have an attraction marketing based website. I also began writing a lot of articles and posting them all over the Internet at top article directories. I then created an RSS feed and posted it to my blog. This way everytime I posted a new article it would automatically post on my blog. I currently have over 72 live articles that generate passive traffic and girl comics everyday.

The next major strategies I learned was social networking and video marketing. I learned how to use Myspace and Facebook to create attraction marketing based profiles and network.

I created videos about Prepaid legal, the product and the business opportunity. I also created videos on leadership and marketing and uploaded them to my blog.

Over time I have been building an ATTRACTION MARKETING based blog. I direct prospects online to take a look at my blog and online marketing system first before I talk about my network marketing business.

The goal here is to let my prospects know that I 'm interested in teaching them how to MARKET online and that I'm a leader in this industry.

Right now, I'm in a position to consult every prospect and choose who I want to work with in my Pre-Paid legal business. The feeling I had after getting a phone call yesterday from a 1960 Fleer baseball cards wanting to join me in business was out of this world. It's a nice place to be!

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Lowering Your Price Could Cost You a Sale

For some reason, many salespeople assume that lowering the price of their product will lead to an easier sale.

Heres the truth: You will make more sales by NOT lowering the price of House of Mystery products.

Why?

There are many factors that influence a customers decision to buy, and price isnt the most important. The problem is that YOU think it is. Focusing on price actually distracts your Transformer from what is most important to them, and diminishes their motivation 1908 1909 Rose Company Postcards buying.

Here are five reasons why lowering your price could lead to a lost sale:

1. It makes you look like your competitors.

Do you really think that your claims of having the lowest price will make you stand out? Every other salesperson says the same thing. Everyone claims to have the lowest prices because they think it will get the customers attention.

Well, price is really the least effective differentiator in business. The only way to look different from your competition is to act different, and offer something that no one else can offer. A lowered price wont cut it.

2. It distracts you from your customer.

Price does not determine the sale; your customer does. That means that your attention should be completely on Weird Fantasy Everything you do should help you understand and connect with your customers to discover their motivation for buying.

Customers search for a product that is the best solution to their problem. They understand that a product cannot be the lowest priced and still be the best. Making the sale requires that you find the best solution, not the cheapest.

3. It decreases the perceived value of your product.

Before every purchase, a customer considers, Is this worth it? The answer depends on the value of the product, not the price. If they can envision themselves using and benefiting from the product, the answer is yes and the purchase is made.

Without value, a product wont be sold at ANY price, so dont limit your customers to the dollar amount. Establish value by helping them imagine how useful and enjoyable your product could be in their daily lives.

4. It questions your integrity.

Customers will not buy from you if they dont trust you; and they definitely wont trust you if they feel that your price is Superman movie Lowering the price of your product suggests that your product is not really worth what you are asking for.

Defend the price you have set because you know that your product is worth every penny. Have confidence and enthusiasm for your own product. If you believe in what you sell, your customer will, too.

5. It leads to buyers remorse.

Customers want to feel confident in their purchase and know that they received the best value for their money. Lowering the price for your customer puts them in a situation where they feel haggling is necessary. They will question their purchase and wonder if they should have pushed you harder to lower the price.

Even though it seems you saved them money, they will probably feel ripped off. This will make them uncomfortable with your business and less likely to come to you in the future.

When you lower the price of your product, you are limiting your sales strategy to a dollar amount. Price becomes a dominant part of the conversation ONLY because YOU have made it one. Focus your attention and sales presentation on what really matters: the customer, the value, the uniqueness of your company and your product. When these things are put first, price will always come second.

Tom Richard conducts seminars on sales and customer service topics nationwide. Tom is also the author of Smart Salespeople Don't Advertise: 10 Ways to Outsmart Your Competition With Guerilla Marketing, and publishes a free weekly ezine on selling skills titled Sales Muscle. To subscribe to this free weekly ezine go to href="tomrichard.com/subscribe">tomrichard.com/subscribe